Founder Name
Managing Partner
Two decades of advising multinationals on Indonesia market entry across FMCG, healthcare, and industrial sectors. Leads every engagement personally — from scoping to final delivery.
About
A boutique advisory built around one market
IndoFDI was founded on a simple observation: foreign companies do not fail in Indonesia because the opportunity was not there — they fail because the research behind their entry did not match the market they found on the ground.
We are a boutique advisory focused exclusively on helping foreign companies enter and grow in Indonesia. To make premium research faster and more consistent, we built our practice on Curated Intelligence + Local Validation: AI-accelerated analysis, shaped by consultants, and tested against conversations with the distributors, regulators, and retailers who actually move the market.
The result is advisory that is both faster and more honest — reports our clients can act on, and a relationship that continues well past market entry.
Our mission
Make Indonesia's opportunity accessible: faster, better-evidenced market entry decisions for every foreign company that engages us.
Why boutique
Deliberately small, deliberately senior
Large consultancies industrialize market entry: junior analysts, templated reports, and partners you meet twice. We work the other way. Engagements are scoped personally, research is validated by our own team in the field, and the consultant who presents the findings is the one who built them.
Our use of AI is an efficiency choice, not a positioning gimmick — it buys time for the part that actually differentiates: local validation and judgment.
Team
The people behind the work
Consultant Name
Senior Consultant — Research & Validation
Runs IndoFDI's research pipeline: AI-assisted drafting, curation, and the local validation program — distributor, regulator, and retailer interviews that ground every report.
Analyst Name
Analyst — Market Intelligence
Builds the market sizing, competitive landscapes, and regulatory checklists behind IndoFDI reports, and keeps the firm's Indonesia knowledge base current.
Values
How we work, in four principles
Evidence over assumption
Market entries fail on untested assumptions. We would rather report an uncomfortable truth early than a comfortable one that does not survive contact with the market.
Senior eyes on every deliverable
AI accelerates our research; it does not sign our reports. A senior consultant curates, validates, and owns everything that leaves the firm.
Local reality is the benchmark
Published data describes Indonesia; practitioners describe how it works. We validate every material claim with people in the market — distributors, regulators, retailers.
Boutique by choice
We take on fewer engagements so that the people you meet are the people who do the work. No handoffs to junior benches.
Work with us directly
Consultations are scoped personally by a senior consultant — tell us where you are in your Indonesia journey.